New Music Discovery: The 1975 “It’s Not Living (If it’s not with you)”

Straddling the line between hooky dance-rock and vintage adult contemporary sophistication, Britain'sthe 1975found massive success in the 2010s with their distinctively arty, if still undeniably mainstream, pop aesthetic. Showcasing lead singerMatt Healy's croon, they built a loyal following with their extroverted live performances and buzzed-about 2012 single "Sex." The track was included in their 2013 eponymous full-length debut, which brought them international stardom, topping the charts in the U.K. and reaching the Top 30 on the Billboard 200. They fared even better with their sophomore album,I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It, which hit number one in both the U.K. and the U.S. and found them adding even more ambitious R&B influences to their sound.

 

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