Selena Gomez Announces Rare Beauty Release Date & Where To Buy It


At the beginning of the year, Selena Gomez announced she'd be venturing into the beauty world with the announcement of her new gender neutral makeup, Rare Beauty.

“This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable,” she said at the time.

Now six long months later, Gomez revealed when fans can pick up items from the Rare Beauty collection — and we won't be waiting too long so get your coins ready!

“I’m SO excited to finally share that @RareBeauty will be launching September 3rd,” the singer shared on Instagram next to a fresh-faced photo rocking some of the line's products. Not only will you be able to grab makeup from her brand's official website, but Sephora will exclusively be carrying the line!

“I wanted people to feel like makeup is something you can enjoy and not something that you need and I felt like that's who I am. I am very authentic, I'm very real with my fans,” Gomez shared in a new video. “Any girl, woman, boy, whoever they are, can feel beautiful exactly how they are.”

Gomez also shared a message with Sephora shoppers in an Instagram Story reiterating Rare Beauty's message: “Our missing with Rare Beauty is to help everyone celebrate their individuality, we are all unique and that's what truly makes up beautiful. Rare is such a special word for me it's all about eliminating the need for perfection it's about being comfortable with who you are and embracing who you are, loving who you are, accepting who you are.”

Photo: Getty Images

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