ALT 98.7 New Music Discovery: Joji "Run"

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An immersive generation demands equally immersive art.

Joji directly meets this demand by not only inhabiting, but also personally architecting a 360-degree sensory experience of music, visuals, and live performances. Since his quiet emergence in 2017, the Osaka-born and Los Angeles-based creator has carefully built a full-scale world of his own design through producing every aspect. Such integrity initially powered his debut EP, In Tongues [88Rising], as he unassumingly spurned categorization and made waves throughout the culture.

However, the vision came into crystal clear focus on his 2018 full-length debut, BALLADS1. A distillation of down-tempo alternative, neon-hued R&B, trap darkness, icy electronics, and a touch of soul, it bowed at #3 on the Billboard Top 200. More over, the record made history as Joji became“the first Asian-born artist to debut at #1 on the Billboard Top R&B/Hip-Hop Albums Chart.Amassing over 1 billion streams within two years, BALLADS1 earned a gold certification from the RIIA and yielded the platinum single “Slow Dancing InThe Dark” and gold single “Yeah Right.” Not to mention, he landed looks from Harpers Bazaar, Interview, Forbes, GQ, Nylon,The FADER,Vice News, and Pitchfork who dubbed the album,“a great mode for Joji.” 

He performed sold out shows around the globe and appeared on some of the world’s biggest stages such as Coachella and beyond. At the same time, he carefully continued to create at a prolific pace under the radar and uncompromising as ever. 

He races towards the next chapter on the 2020 single “Run.” Representative of consistent career evolution, he levels up once more by channeling a host of unpredictable influences as his voice soars over a guitar solo during the track’s climax. It paves the way for his next chapter with more touring and music on the horizon.

Ultimately, you’ll fall deeper into his world once more.

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