It’s that time of year again: Chipotle is running its Boorito deal for Halloween. It might be a cheesy pun, but it promises you a cheesy burrito for just $4, so it’s easy to look past the eyeroll-inducing wordplay.
If you’ve never strutted into your local Chipotle in full costume on Halloween and reaped the benefits of a sweet deal on your meal, allow us to explain. From 3 p.m. to close on Thursday, October 31, customers in costume at all United States Chipotle locations can get a burrito, a bowl, a salad, or tacos for $4. They can also scan for Chipotle Rewards.
On its website, Chipotle announced it’s adding another “treat:” customers who sign up for Chipotle Rewards will get free chips and guacamole after their first purchase (with a minimum of $5). Take advantage and live that “guac is NOT extra” life for once.
The most exciting new feature of Chipotle’s Halloween celebrations, though, is a brand new challenge: The TikTok Transformation contest. Beginning at 1am EST on October 26th and ending at 1am EST on November 1st, TikTok users are invited to post a “transformation video,” a.k.a. before and after donning a Halloween costume. Posts must include the hashtag, “Boorito. The five submissions that receive the most likes will win free burritos for a year. That is totally worth embarrassing yourself on social media — most of do it for free, so why not for 365 days’ worth of gratis Chipotle burritos?
If it’s any encouragement to enter, Chipotle believes in its customers and is ready to see some top-notch Halloween costume TikToks. "Our customers have been showing up in costume to celebrate with us for years," said Chipotle Chief Marketing Officer Chris Brandt said in a press release. "We know that TikTok users are highly inspired and creative, so we're excited to see these Halloween transformations come to life digitally."
You heard: Start brainstorming and upload those TikTok videos in hopes of making your burrito dreams come true. Remember, there are no losers here, since we can all wear our costumes into any location on Halloween and cash in on that $4 Boorito deal.