It feels like they could have gone in a different direction
From Raw Story:
South Dakota Governor Kristi Noem is getting some raised eyebrows after she launched her new anti-meth campaign with the poorly-conceived motto, “Meth. We’re on it.” Other versions of the campaign show images of young people saying, “I’m on meth.”
“This is our problem and together, we need to get on it,” Noem said in the ad campaign’spublic service announcement. According to a report from the Argus Leader, the state’s Department of Social Services paid the paid the ad agency that created the campaign just short of $449,000.