“Sigrid only deals in unforgettable pop bangers. 2018 is hers for the taking” – The FADER “A sound bigger than anyone else” – Elle "From a tiny city in Norway comes a young woman with a powerful voice” –NPR “Sigrid is crafting inventive and ever-catchy pop melodies with every track she makes”
– V Magazine
(New York, NY – October 4, 2018) Ground-breaking Norwegian pop star Sigrid releases the highly-anticipated new single ‘Sucker Punch,’ following her critically acclaimed EP, RAW. Highlighting the breadth of Sigrid’s maturing talent and aptitude for song writing, Sucker Punch cements the 22-year-old’s rise to pop prominence.
“Sucker Punch is one of my favourite songs so far and I’ve been so excited for release day! Emily Warren, Martin Sjølie and I made it when we were in Ocean Sound Recordings in my hometown a while ago. The song is just a result of our usual way of working: talking, cooking, strolling, singing, dancing, experimenting...! Ugh it was so fun - just like the track itself,” says Sigrid.
With the energetic “Strangers,” and zeitgeist defining “Don’t Kill My Vibe” – which catapulted Sigrid into the public consciousness last year – the pop star has released a collection of songs throughout 2018 including ‘High Five,’ ‘Raw,’ and ‘Schedules.’ Sigrid will play her biggest headline to date as she takes on O2 Brixton Academy next month and will support George Ezra in March on his arena tour.
From her VMA nomination for “MTV Push Artist of the Year,” winning the BBC Sound of 2018 to storming the stage at Panorama and Coachella this year, selling out shows in both NYC and LA, and performing on The Tonight Show with Jimmy Fallon, Sigrid’s unforgettably impassioned live performances have sparked mass appreciation and defiant, rebellious pop songs. With her Spotify following tripling since the start of the year, and streaming numbers reaching almost 450M globally, Sigrid is undoubtedly set to continue her ascent with non-conformist and progressive attitudes to femininity with ‘Sucker Punch’.
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