After 18 years, Apple is pulling the plug on the iTunes store
The plan is to launch 3 new apps - focusing on Music, TV and Podcasts
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iTunes has been the way Apple users listen to music, watch movies and TV shows, hear podcasts, and manage their devices for almost two decades. This year, Apple is finally ready to move into a new era. The company is launching a trio of new apps for the Mac – Music, TV, and Podcasts – to replace iTunes. That matches Apple’s media app strategy on iPhones and iPads. Without iTunes, customers can manage their Apple gadgets through the Music app.
Apple’s decision to focus on individual media apps also makes sense considering its expansion plans. Now more than just a software and computer manufacturer, the tech company has steadily crossed over into the entertainment content business. Apple not only operates its own online radio network, but come the fall, will also haveits own TV streaming platform.