Tesla has just rolled out its own brand of tequila and it's already sold out.
Retailing for $250, it's produced by Nosotros Tequila, a Southern California spirits brand.
And despite a two-bottle limit, CNN reports the supply was gone nearly as soon as it was offered up Thursday.
It sounds a bit unusual until you remember that Musk has previously offered up such items as short shorts, surfboards and even flamethrowers.
Obviously don't drink this tequila and drive your Tesla at the same time.