Rolling into Easter weekend - I thought this was incredibly interesting
Don Katz, a neuropsychologist who specializes in taste at Brandeis University says that every flavor of Skittle is exactly the same
The red has the same flavor as the blue, which has the same flavor as the green, which has the same flavor as the yellow etc
He explains how this can be to NPR:
"The Skittles people, being much smarter than most of us, recognized that it is cheaper to make things smell and look different than it is to make them actually taste different." "So, Skittles have different fragrances and different colors — but they all taste exactly the same."
Katz says this works because our brains are used to processing certain sensory cues together. For example, our brains associate the color yellow, a lemon smell and a slightly acidic taste with each other. When you're offered two of these three sensory cues, your brain will fill in the blanks.