KFC looks to be the next major fast food chain to offer high quality vegan versions of it's menu
From the Press Release:
"KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it's plant-based," saidKevin Hochman, president and chief concept officer, KFC U.S. "I think we've all heard 'it tastes like chicken' – well our customers are going to be amazed and say, 'it tastes like Kentucky Fried Chicken!'"
KFC turned to plant-based leader, Beyond Meat, to create a finger lickin' good plant-based fried chicken that will appeal to lovers of both Beyond Meat and KFC. Customer feedback from theAtlantatest will be considered as KFC evaluates a broader test or potential national rollout.
"KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment," saidEthan Brown, founder and CEO, Beyond Meat.