The "Impossible" Burger Will Debut in SoCal Supermarkets Soon

Looks like Southern California will be the first place on the planet you can pick up the ULTRA popular "Impossible Burger" at a Grocery store

From the LA Times

The Impossible Burger will make its retail debut at 27 Gelson’s Markets locations in Southern California before expanding its retail presence late this year and early next, the company said in a statement. The product is to arrive in additional stores, including on the East Coast, later this month, but Redwood City, Calif.-based Impossible Foods did not name those stores.

The burger has already multiplied across restaurant menus, including Burger King locations nationwide, after starting at New York City’s Momofuku Nishi in July 2016. But until now it hasn’t been available as a raw product to consumers.

 

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