Mattel Launches a Line of Gender-Neutral Dolls

Love this - think it's a great idea

From KTLA:

Mattel launched a line of gender-inclusive dolls Wednesday, called “Creatable World.” The line’s premise is all about customization — of hair, clothes and accessories — creating a toy that isn’t dictated by gender norms.

“We see this line as an opportunity for us to open up that dialogue around what dolls are for and who dolls are for,” Culmone said. “And also as the world begins the celebrate the positive impact of inclusivity, we absolutely fundamentally believed it was time to launch a doll line free of labels and free of rules for kids.”

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