Just in time for the holidays...
The “shop-in-shop” concept launches Friday in 25 Target locations across the United States. Stores will sell around 450 items, including 100 products that were previously available only at Disney retail locations. Items will cost between $2 and $200 and many will be priced under $20, the store said.
The collaboration was announced at Disney’s D23 annual expo in August. Target said it will expand the concept to more stores “over the next year.” Merchandise will also be available on Target’s website.
Target said the store will be an “engaging shopping experience” with music, interactive displays and areas where customers can watch Disney movies.