If you're someone with tattoos, you'll know that once you get one, it's pretty easy to want another...and then another...and another. Despite the bit of pain they cause, it's hard to stop once you start. This, to me, is a sensation a lot like hot sauce. It might burn your tongue, but once you start getting on the hot sauce train, it's hard to get off.
Well, if you're a hot sauce super-fan, and specifically a fan of the best hot sauce,Cholula, you should know the brand is offering you the chance to get tatted for free. The only catch? The tattoo has to be (or rather, gets to be) Cholula-related.
On National Hot Sauce Day, AKA January 22, fans can visit Daredevil Tattoo in New York City and pick one of five exclusive free tattoos inspired by Cholula. This is all part of a partnership Chef Aarón Sánchez, who co-owns Daredevil Tattoo, is working on with Cholula. (If you've checked out his ink, you'll know you're in great hands there.)
If you're not located in NYC or can't get there, you can enter for a chance to win a tripvia a contest on Cholula's Instagram. One winner will be flown to the city to hang with Aarón and the Daredevil crew and, of course, get inked.
You can check out some of the designs above to see if any catch your eye. If you're interested, you can visit Daredevil from 12:00 pm to 10:00 pm on January 22. Still need more convincing? One person who gets inked will be entered to win a lifetime supply of Cholula. That should be all the convincing you need.