NBCUniversal Will Make Theatrical Movies Available On Demand Immediately

LOVE this idea so much

Here's hoping the other studios follow their lead!

From The Hollywood Reporter

Movies will be made available on a wide variety of on-demand services for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. and the price equivalent in international markets. The announcement was made by NBCUniversal CEO Jeff Shell. Insiders say it isn't a blanket policy for the studio's entire 2020 calendar and that decisions regarding other titles and the duration of the policy haven't been made yet.

Rather, the studio is hoping to provide options for consumers who cannot or should not go to cinemas.

In addition to DreamWorks Animation’sTrolls World Tour, set to open in theaters April 10 in North America, NBCUniversal will also make movies that are currently in theatrical release available on-demand starting as early as Friday.

Those titles include Universal'sThe HuntandThe Invisible Man, as well as Focus Features'Emma.

"Given the rapidly evolving and unprecedented changes to consumers’ daily lives during this difficult time, the company felt that now was the right time to provide this option in the home as well as in theaters. NBCUniversal will continue to evaluate the environment as conditions evolve and will determine the best distribution strategy in each market when the current unique situation changes," read the company's release.

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