Approx 44 Million People Share Passwords to Video Streaming Services

(Almost) everyone borrows passwords from friends

I use them to watch University of Washington football games that aren't broadcast in Southern California

My nephew uses them to watch R rated movies on Netflix.

Some stats about "borrowing" streaming accounts were just published - and are pretty interesting

Here are the key findings from

Thirty-four percent of adults are streaming-exclusive consumers, up from 30 percent in 2019.

There are more than 40 million “borrowed” accounts across major streaming platforms.

A large minority of these “borrowers” state they’d pay for an account themselves if they were cutoff, representing more than $2.7 billion in potential revenue for streamers.

Ninety percent of streamers watch Netflix, and while Disney+ has the lowest adoption rate of the four major platforms, it’s close behind Hulu despite being in its infancy.

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