Gap was just accused of being tone deaf by some Twitter user after sharing an ad with the message of unifying Democrats and Republicans as the country waits for the final results of the 2020 Presidential Election.
The retail store shared a two second clip that showed a half blue and half red sweatshirt being zipped up. Gap wrote alongside the advertisement "The one thing we know, is that together, we can move forward." The tweet then quickly caused backlash and social media users began to call the company insensitive.
Since people began to demonstrate their feelings, Gap deleted the tweet. A representative for the brand issued a statement to the New York Times that said:
"From the start we have been a brand that bridges the gap between individuals, cultures and generations. The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”
What are your thoughts on this?